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Daylighting boosts bottom line
It’s the windows, of course. Research conducted over the course of the last decade shows that natural light improves human productivity. Students learn faster. Retailers sell more merchandise. Employees produce more and stay longer in their jobs when daylight is abundant. Here are a few examples from controlled scientific studies in which complicating factors had been controlled: West Bend Mutual Insurance reduced energy costs by 40 percent with a light upgrade, while increasing productivity in the claims processing department by 16 percent, as reported by the National Lighting Bureau. A study conducted between 1999 and 2001 showed retail sales in standardized big box stores were one to six percent greater in areas with natural light than those with artificial light. The financial benefits of increased productivity far surpassed energy savings (which were reported to be 24 cents per square foot). In addition, daylighting was found to be a statistically significant predictor of store success, along with traditional measures such as adequate parking and absence of nearby competitors.
A hospital study showed that patients with a view of outdoor trees healed more quickly and left the hospital sooner than those looking out onto a brick wall. The energy saving benefits of daylighting are well established and significant. However, in most businesses, humans are still the most expensive link in the chain of production. The financial return of building features that enhance employee productivity (including daylighting) has been estimated at 72 times greater than the direct energy savings. A small investment in the building will bring a large return. Usefull Links This article originally appeared in Efficiency By Design, Winter 2005
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